How To Do Search Engine Optimisation for a New Website 

DALL·E 2024-05-21 15.25.03 - A simple image representing SEO for a new website, featuring a computer monitor with a magnifying glass over it. The design should be minimalistic wit

Struggling to get your new website noticed? SEO is your best tool to climb the search engine ranks and attract the right audience. This beginner-friendly guide will walk you through the essentials of search engine optimization for new websites, helping you drive the traffic you need to succeed. 


Understand Your Target market 

Understand your target market. If you are doing plumber seo and offer a premium service, you should be aware of this. This knowledge will help with targeting the right keywords for your plumbing business. Understand what your target market searches for; for example, customers might be looking up terms you do not use and that are not technically correct. A good way to do this is to identify your target market. Think of your most ideal customers and what they are like—the more you understand this, the better your website copy will be, which will help convert more leads when they visit your website.

Keyword Research for Search Engine Optimisation

Keyword research is a crucial aspect of SEO, often underestimated by many businesses. Getting it right from the start can save you time and yield better results. Here’s how to master keyword research with a focus on intent, difficulty, and volume.


Understand Intent Behind Keywords

Understanding the intent behind keywords is essential for attracting the right traffic. Many businesses mistakenly target keywords that don’t match the intent of their content. For example, using an informative article to target keywords with buying intent can lead to ineffective strategies.


To avoid this, thoroughly research keywords by analyzing search results. Look at the types of pages that rank—are they product pages, educational articles, or both? This helps you tailor your content to match the keyword intent. Remember, keywords reflecting your business and attracting your ideal audience enhance your chances of conversion.


Assess Keyword Difficulty

Keyword difficulty is a metric provided by SEO tools like SEMrush and Ahrefs, indicating how hard it is to rank for a keyword on a scale of 0-100. This metric, though not absolute, is based on factors that gauge ranking difficulty accurately.


Focus on keywords with lower difficulty, especially if your site is new. Local SEO keywords tend to be easier to rank for. Use multiple tools to cross-check difficulty levels and start with easier keywords to build your site's authority before targeting more competitive terms.


Evaluate Search Volume

Search volume indicates how often a keyword is searched. Use tools like SEMrush and Ahrefs to check volume, but remember that these numbers are estimates and can vary. Account for bot and scraper traffic, especially if your industry is prone to it.


Targeting keywords with lower volumes can still be effective, especially for niche markets or keywords at the end of the marketing funnel. High-conversion, low-volume keywords can drive significant leads. For broader content, higher volume keywords may be more suitable.


By understanding keyword intent, difficulty, and volume, you can create a targeted and effective SEO strategy that aligns with your business goals and attracts the right audience.

Content Optimization

Optimizing your content is a critical part of SEO. Here’s how to effectively incorporate keywords and create high-quality content that resonates with your audience and search engines alike.


Use Keywords Strategically

Keep your primary keywords and their variations in the title tag and H1 tag. This helps search engines understand the main topic of your page. Throughout your content, use similar words and secondary keywords naturally. Avoid keyword stuffing—this can harm your rankings and make your content difficult to read.


Create Specific and Niche Pages

When targeting keywords, it’s better to create more pages focused on specific keywords rather than trying to cover multiple keywords on a single page. The more specific and niche the page, the better it can address the user’s query. We’ve seen great results from creating separate pages targeting keywords with as few as 30 searches per month. These keywords are easier to rank for and can lead to higher conversions because they cater to very specific queries.


Focus on Quality Content

Creating high-quality content is vital, especially after Google’s Helpful Content Update. Write content that provides value to your users. Answer their questions thoroughly and provide useful information. Don’t worry too much about the exact keyword density or using every semantic term. Instead, focus on the user experience and how well your content meets their needs.


By strategically using keywords and creating niche, high-quality content, you can improve your website’s SEO performance and drive more relevant traffic to your site.

Technical SEO

Technical SEO is the foundation of a well-optimized website. It ensures that your site is accessible to search engines and users alike. Here are some key technical SEO practices to implement:


Create and Submit a Sitemap

Ensure that your site has a sitemap, which helps search engines understand the structure of your website. If you’re using WordPress, there are several plugins available, such as Yoast SEO or Google XML Sitemaps, that can automatically generate a sitemap for you.


Use Google Search Console

Submit your site to Google Search Console. This tool allows you to monitor your site's performance and index individual pages for faster inclusion in search results. Regularly check the coverage report to see which pages are indexed and which are not. For new sites, indexing may take some time, but older sites with more authority will typically be indexed more quickly.


Optimize URLs

Consider your URLs carefully. Ensure they are clean, descriptive, and unlikely to need changes. Avoid using dates in your URL if you plan to update the content regularly, as changing the URL can negatively impact SEO and ranking. It's best to establish a solid URL structure from the start to avoid issues down the line.

Off-Page SEO

Off-page SEO is crucial for new websites to gain visibility, popularity, and better indexing by Google. Here’s how to effectively boost your off-page SEO:


Use Directories

Website directories are a great way to get backlinks, especially for local SEO. While directory links might not carry much weight, they help with indexing and provide local relevance. Ensure your Name, Address, and Phone number (NAP) are consistent across all directories to enhance your local SEO efforts.


Utilize Your Network

Leverage your existing relationships and professional network to acquire high-quality, relevant backlinks. This approach is less risky and often more effective than buying links. However, be cautious to avoid link schemes that could result in penalties. Always aim for natural, editorial links from reputable sources.


Consider a Link Building Agency

Link building is one of the most complex and essential parts of an SEO campaign. Poor link-building practices can lead to penalties or even removal from Google's index. Avoid using cheap services from platforms like Fiverr, as these links are often low-quality and can harm your SEO.


When choosing a link building agency, thoroughly vet them. Check if they successfully rank their own site and look for case studies or reviews from previous clients. A reputable agency will provide quality links that boost your SEO without risking penalties.


By focusing on these off-page SEO strategies, you can significantly improve your website’s authority, visibility, and search engine ranking.

Remember the Basics

It's essential to have the basics of SEO set up correctly to prevent issues down the road. Search engine optimization is a marathon, not a sprint, and consistency is key. By ensuring that your on-page, technical, and off-page SEO are all well-implemented from the start, you'll build a solid foundation for long-term success. Regularly update your strategies and monitor your progress to stay ahead.

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