How To Improve Your Website's Keyword Ranking

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Ever wondered why some sites pop up first on Google? The secret lies in their SEO keyword ranking strategy.


SEO generally comes down to one simple thing. To improve a website's keyword ranking for a search term that people are searching. What this creates is an increase in traffic and leads for businesses.


But why should you trust us? Well we are an SEO agency that gets clients through doing what we sell: SEO


Below is a report of our keyword results after 80 days of setting up our site, moving up from 100+ to the 3rd spot for our main keyword. 


SEO Keyword Ranking Increases


In this article we will give you a comprehensive guide of the strategies we employ to increase keyword rankings for small to medium businesses. 


Keyword Selection

keyword selection is a critical yet often overlooked aspect that relies on three core principles: Relevancy, difficulty and volume. Many businesses and even SEO specialists will consider one or two, but all three are needed to generate quality traffic.


Relevant Keywords

Many businesses and even SEO experts miss something crucial: the search term's intent. Recognising this can greatly impact the type of traffic you attract, enhancing your business. When creating content, it's common for businesses to mismatch the intent of their keywords with their content's aim.


An essential step is to thoroughly research your keywords, understand the search results, and tailor your strategy to align with the detected intent. This ensures your efforts attract the right audience, matching their intent with what your business uniquely offers.


Keyword Difficulty

"Keyword difficulty" is a metric from SEO tools like SEMrush and Ahrefs, estimating the challenge of ranking a keyword on a scale of 0-100. It’s wise to target keywords within your competitive reach. This is based on quality and competitiveness of content for a keyword. Tools vary in their difficulty estimates, so using multiple sources can provide a more accurate gauge. Another easy way to get a good idea is to simply look at the amount of results displayed for a search term.


Search Volume

Finally, understanding search volume is crucial. Despite inaccuracies in most tools' volume data. Volume should align with your marketing funnel stage. For high-conversion end-of-funnel keywords, even low volumes can be incredibly effective, leading to high click-to-conversion rates.


We have seen exceptional results for clients by ranking them for keywords with 30-50 searches per month. alternatively, keywords higher up in the funnel might require greater volume to drive significant traffic to create conversions or brand awareness.


Content Creation

Content might not be king in the world of SEO, but it is still important for ranking. Quality content that is relevant, informative, and engaging can dramatically boost your site's ranking and attract more visitors. When creating content, focus on delivering value to your readers.


This involves covering topics thoroughly, providing unique insights, and ensuring the content is easy to read and understand. Always aim to solve problems or answer questions that your audience may have, which naturally improves the relevancy and authority of your website in your industry.


Headings and Title Tags

Headings and title tags play a pivotal role in structuring your content and making it easily scannable both by users and search engines. Effective use of H1s and title tags helps clarify the main focus of your page.


Each page should have a clear, concise H1 tag that includes primary keywords without sounding forced. Similarly, title tags should be enticing and keyword-rich, effectively summarizing the page content, as these tags will appear in search engine results and directly influence click-through rates.


Keyword Stuffing

While keywords are essential for SEO, their overuse, known as keyword stuffing, can harm your site's ranking and readability. Instead, aim for a natural inclusion of keywords where they make sense contextually.


Google's algorithms are sophisticated and can penalize sites that over-optimize, leading to a drop in search rankings. A balanced approach, where keywords are used to enhance rather than dominate the text, will serve your SEO goals better.


Content Length

The length of your content can also influence your SEO performance. Generally, longer content tends to rank higher on Google because it provides comprehensive information and tends to get more backlinks, however this is starting to change with the Helpful Content Update.


With this in mind, the key is relevance and quality—your content should be long enough to cover the topic effectively but not so long that it becomes repetitive or off-topic. Aim for depth and detail in your explanations to showcase your expertise and authority in your field.


Link Building

Improving your website's keyword rankings on Google is a multifaceted SEO endeavor, and one of the most crucial components of this strategy is link building.


Here, we'll break down the concept of link building into manageable parts to help you understand and leverage this powerful tool to boost your site's visibility and authority.


The Basics Of Link Building

Link building is the process of acquiring hyperlinks from other websites to your own. A hyperlink (usually just called a link) is a way for users to navigate between pages on the internet. Search engines use these links to crawl the web; they will crawl the links between the individual pages on your website, and they will crawl the links between entire websites.


For SEO, not only the number of links you have pointing to your site matters but, more importantly, the quality and relevance of those links. High-quality links are a major ranking factor for SEO because they signal to Google that your site is a valuable resource, and is more popular and valued then other content.


The Power of Backlinks

Backlinks, or inbound links, are links from other websites pointing back to your site. The significance of backlinks in SEO cannot be overstated. They enhance your site’s authority and credibility, improving your site's ranking on Google.


Search engines view backlinks as endorsements. If your site has a high number of esteemed backlinks, it's seen as more relevant and authoritative, which leads to higher rankings. However, the key is not just to get as many backlinks as possible but to get quality backlinks from reputable and relevant websites.


How To Get Links

Getting other sites to link to yours might seem daunting, but there are several effective strategies you can employ:


Content Creation: Produce high-quality, useful content that addresses the needs and questions of your audience. This makes your site more 'linkable' naturally.


Guest Blogging: Write articles for other relevant blogs in your industry to get your site in front of a larger audience and also secure backlinks.

Broken Link Building: Identify broken links on other websites and suggest your own content as a replacement.

Engaging with the Community: Participate in forums, comment on blogs, and engage in the community around your topic to get more visibility.

Hire an agency: Link building can be confusing. poor link building is the number 1 reason why sites get penalised and lose their rankings, it is best to leave it to a search engine optimisation agency.


Quality over Quantity

While the number of backlinks is important, the quality of each link is crucial. A single backlink from a well-respected, authoritative site can have a much more significant impact than many low-quality links.


Google’s algorithms are sophisticated enough to distinguish between quality and mediocre links. Sites that engage in link schemes or buy links often suffer penalties from Google, resulting in lower rankings or a complete deindex.


Therefore, focus on building relationships with reputable sites and create valuable content they would want to link to.


Final Thoughts

Enhancing your website's visibility on Google can be complex, given Google's complex algorithm with over 200 ranking factors. This guide has simplified some of the most important aspects. While the journey to the top of search engine results pages can be challenging, focusing on these core elements will provide a solid foundation for boosting your site's performance.


If you find this process daunting and prefer expert handling to maximise results, consider partnering with Jible, a specialist SEO agency. By entrusting professionals, you can ensure that your site not only reaches but maintains a top position in search rankings.


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